QuarkXPress is a multi-business-size alternative to established graphic design software, and boasts an easy-to-learn interface along with the full richness of a modern publishing platform.
Today, there aren’t many companies that don’t find themselves needing graphic design software to author high-quality PDFs and other brochure materials on a regular basis. There do exist a lot of enterprise graphic design solutions for this sort of layout software, but many of them are prohibitively expensive, and do have something of a learning curve to master.
Even if they don’t include expensive animation or complex 3D software, this software can be a bit complicated for someone used to traditional design applications. One can take the “old fashioned” route and just use HTML and traditional graphics software to do print publishing and PDF creation, but there must be an easier alternative that doesn’t sacrifice power or quality—enter QuarkXPress.
- Rich Typography – This software actually treats typography with a higher priority than its more established competitors, with exceptional attention to OpenType and other conventions. It can produce elegant typography with an expansive set of controls over alignment, glyph rendering/scale, spacing and much more.
- Excellent PDF Support – Export standard PDFs that render perfectly across all platforms without exception. Many third party authoring tools actually create PDFs that seem a bit off, due to shortcuts taken in working with the format. QuarkXPress implements the PDF technology in its entirety, meaning that it creates completely standard PDFs every time.
- Rich Image Support – Work with all of the standard image formats with multiple options for importing, compression, scaling, and of course, algorithms. No more fuzzy or crunchy pixels, no more fifty conversion steps to get your TIF or TGA into a usable format.
- Platform Support – Work with Windows and MacOS—both desktop and tablet devices—to get the most out of your design software across all the tools available. Most third party solutions don’t work that well across these platforms.
- Easy System Requirements – Works excellently with minimal system requirements of Mac and Windows software’s latest versions, and doesn’t need a painful amount of hardware to work smoothly.
- Great Training – Find a tutorial for anything you might need accomplish—both by the developers and the community. You’ve an excellent knowledgebase at your disposal, so you won’t be stumped for long, no matter how challenging the task at hand may seem.
Aside from upgrades, this software is available in three distributions: Full, Education and Non-profit. Oddly, the Non-profit is more expensive than the Education version, which is admittedly a bit baffling.
This software isn’t cheap, but it’s not prohibitively expensive, especially compared to the big names it intends to replace. This is suitable for small businesses if a need for this kind of digital and print publishing is a heavy use of your toolchain across the board. If it’s only occasional, though, this may be a bit pricy for a smaller business, though you may as well bite the bullet and spend the money—you’ll be migrating to something of this scope sooner or later.