Small business owners working primarily online via storefronts for services or products understand the need for POS software built with this in mind. Storefront software has been readily available for some time, but this isn’t the same as POS. For businesses with brick and mortar store locations, this causes a unification problem between storefront systems and their in-house POS systems running on actual registers. Times are changing however, and solutions like PaySimple want to challenge this notion.
- CRM – PaySimple brings the power of CRM into the POS system directly, eliminating the need for interoperability between traditional CRM and point of sale systems. This automation doesn’t just do away with obtuseness, it updates records every time a transaction is made, while improving customer records on a very granular level. It’s honestly surprising more POS systems don’t have a go at this aspect.
- Account on File – A small business can’t afford a large support staff specializing in different types of customer relations. Fortunately, PaySimple eliminates a lot of this load, allowing customers some level of self-service via account on file via phone, in person or even online. This can allow for self-checkout, self-billing-management, and much more.
- ACH Compliance – Direct compliance and engagement with the ACH transaction system means all transactions handled by PaySimple are fast, secure and immediate by way of records.
- Multiple Payment Systems – Accept a multitude of payment systems such as e-pay systems, cards, cash and even routing transactions via account ID. This means there’s no legal tender payment method that you can’t accept if you want to. The more transaction types you allow, the more outreach and compatibility you have with a broader customer base. This is a modern sentiment, something antiquated POS systems tend to lack.
- Tracking and Logistics – With accounts on file, and CRM data generated, this system can allow for tracking of trends, customer analytics, and logistics. These can include things bought together, times of the week and year when things tend to move, and of associated customer demographics. This information is also valuable for manufacturers, making it ideal to leverage this in both directions (with customer privacy in mind of course).
- Flexibility – PaySimple is a flexible system capable of tackling self-checkout duties, retail POS for cashiers and associates, or online storefronts without compromising optimization or security. This is where it does blur that line—once, online storefront checkout systems were very distinct from stronger, intricate POS systems.
- Platform Agnosticism – Recent POS packages are very open and platform-agnostic. This is a diametric opposition from old POS, which tends to be very dependent on proprietary register systems and less-than-optimized “tack on” apps for handheld scanners and mobile devices. This means any device can be used as a register, a self-checkout or access a storefront in an app or on a website.
- Small Business in Mind – While a lot of these POS packages do try to cater to small businesses, they tend to be a bit pricy at the outset, and a bit overwrought. PaySimple focuses on small businesses but is scalable, meaning that it can grow and keep up with any business that achieves medium or enterprise scope.
PaySimple list their ACH/eCheck processing fees, and the percentage for credit card processing. However, the further pricing for the software licensing itself, is not listed, requiring potential customers to get in contact with representatives.