|
Hubspot offers a suite of software tools to help businesses achieve success, including a marketing automation tool. There are several marketing tasks that are just monotonous and repetitive. Hubspot's Marketing Hub allows you to set up simple workflows to automate these tasks. A kind of SaaS, Hubspot exists in the cloud, allowing you to access it from anywhere using a variety of different devices.
Specifically, this software can help you create email marketing campaigns and calls to action that actually convert. It can help you capture leads and then offers you a sophisticated lead management platform. In addition to your outgoing marketing efforts, this helps you streamline your entire marketing process with inbound marketing that brings leads to you instead of having to seek them out. You'll be able to manage your website, social media, and ads. Better yet, your SEO will be on point for all of these. In sum, this software from Hubspot turns your time consuming and frustrating marketing process into a smooth, well-oiled machine that gets results.
Hubspot's marketing automation software that can grow with you. It's great for solopreneurs and businesses just getting started with their marketing efforts. For this group, the software is free. At this level, you don't have access to everything but you can use it to manage contacts and leads. Unfortunately, there isn't free email marketing. For that, you need to upgrade to one of the paid monthly plans. There is a wide range of price points and plans, from Starter to Enterprise. Many small businesses will be best served by the Basic plan, which does include email marketing as well as many of the other most important features. It's pretty rare for software to be able to meet the needs equally well for both a solopreneur that’s just getting starting and a huge multinational corporation, but Hubspot defies expectations.
Although you do have to invest to access the tools that can do the most for you, Hubspot is the kind of marketing software that can ultimately make you a lot of money. In other words, there is a high ROI once you start using it to automate and improve your marketing process. By automating and simplifying many marketing processes, it frees you up to do the things only you can do. This, in turn, is likely to lead to business growth and higher profits. |
