Marketing automation is a way for a business to get their message out as easily as possible. Marketing automation software like Act-On offers a time-saving and cost-effective way for a business to grow. This cloud-based software is ideal for mid-sized businesses wanting to drive growth.
Email marketing is still one of the best ways for businesses to engage with their customers. Act-On helps you automate your email marketing. In addition to helping you optimize your message, the software ensures email deliverability. Outbound and inbound marketing can only work together to form a successful marketing strategy, and Act-On works both angles to effectively attract and close leads, as well as advertise and promote. By helping you maximize both your organic search reach through SEO and paid search reach through PPC campaigns, your inbound marketing will help attract new customers.
For any marketing campaign to succeed, it's important to be able to track relevant data. Act-On gives your growing business access to a panoply of analytics resources as well as a robust reporting feature. By measuring relevant metrics, being responsive, and using analytics to help make decisions, you will end up with a higher ROI. Act-On streamlines and simplifies this process.
Marketing automation software offers the most value when there is an available integration for every need. Act-On meets this standard by offering a number of integrations. There is Customer Relationship Management (CRM) integration available, including popular CRM platforms like Salesforce, Microsoft Dynamics, SugarCRM, NetSuite, and SalesLogix. You can integrate Act-On with your CRM platform in less than an hour, adding to the overall time-saving nature of the software. Other available integrations include social media like Twitter, web event management like Citrix GoToWebinar, and information sources like Google Adwords.
Act-On has a monthly subscription fee, with different levels for different needs. The exact pricing structure depends on the number of users, the number of active contacts, and the number of API calls per day. Interested users can schedule a demo and get a quote.