|
Optimizely is an intuitive, responsive search engine optimization (SEO) software that can automate things to take in and produce digestible data that makes actual sense to the people behind the curtain. Like it or not, SEO is the lubrication that allows the wheels of online business to turn. The internet has become the social, financial and corporate hub of the world. People look for everything online, they handle their finances and transactions online, and even shop online.
Well, without SEO, you’re not going to have solid visibility nowadays. Long story short, it’s not all about jamming keywords into text and meta tags and hoping for the best anymore. Sure, keywords are still very important, but other “unseen” aspects are just important for proper marketing, visibility and customer conversion nowadays. You can try to manage all of these statistics and model your approaches manually. Good luck!
Features
- Full Stack Environment – Develop extensions in a full stack environment with multiple languages and SDKs including Node.JS, C#, Python, Ruby, Java and PHP to build the solution you need. This allows personalization and customization that can’t be beat, and allows you to control your data in ways never before imagined. This also means that there is no upper bound limit for features in Optimizely, and you can make it do it with a little bit of programming knowhow. Most of these languages are pretty easy too.
- A/B Testing – Use the open API, revenue tracking and other statistical significance to model excellent, comprehensive A/B testing to ensure that your marketing strategy works the best it can—explore other opportunities and possibilities and make decisions in an informed, digitally-tested way that you can rely on.
- URL Targeting – Track backlinks and manage domains and targeting intuitively, and expand on this with the advanced experimentation platform to ensure you’re attracting users to the locations you want, not just to your higher-level domain. This used to be impossible to reliably do, and if you go with some of the weaker SEO solutions out there, it frankly still is.
- Integrations – Integrate this with your CRM, accounting, document management, databasing and your web/software SDKs for a unified toolchain that becomes collectively more powerful than you could ever imagine. This is another thing that most SEO software doesn’t do, but Optimizely goes above and beyond.
- Platform Agnosticism – It’s not completely SaaS, but it’s so cross-platform and the core API is so neutral that it may as well be. This can be made to work with any modern W3C compliant web-smart device readily. This is a very powerful aspect which is so important in mixed platform modern corporate cultures.
Pricing
Optimizely’s three plans are Standard, Business, and Enterprise. The key difference being the amount of personalization and availability of pre-defined extensions. This solution is intended for all business sizes and is reportedly very reasonably priced, although customers should contact Optimizely directly for more information. |
Переводчик
