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SEO, or search engine optimization, is where the core of modern online traffic really lies. WebCEO is a search engine optimization (SEO) tool that can process all of the variables and factors involved and provide digestible information you can act on properly.
SEO was once a fairly simple, brute force concept, but due to the search engine providers imposing necessary ethical guidelines and best practices, as well as the increasing complexity of web content itself, it’s quite a complicated affair now. It’s easy to look at banner ads, “spam” marketing email and the like as the prime examples of how marketing and customer retention has been redefined, but those are mere symptoms of the change, rather than the change itself.
Agencies need to optimize their visibility in the central channels through which everything is researched. Of course, Google is the one addressed the most, but the likes of Bing and Yahoo can be just as important in some cases. This is why competent SEO software is pretty much a must nowadays, as simple keyword research and access to a logistics panel isn’t enough to make intuitive plans and decisions.
Features
- Intuitive Tools – WebCEO has over fifteen comprehensive SEO tools to address every possible factor in a clear and logical way. Among these are rank checking features, keyword researching tools (complete with secondary relational keywords), competitor research, auditing and backlink evaluation and much more. Most competing tools require extensions or secondary, parallel tools to be employed to check all of these features off on the list.
- Team Management – Business is all about teamwork. This includes your SEO strategies as well, and thankfully, WebCEO understands this. They include lead generation tools, marketing automation facilities with role-based access, task managers and event journals so everyone can work together to cohesively formulate and implement marketing strategies.
- Full Customization and Branding – Brand your SEO reports with logos, schemes, and layouts that meet your business identity and corporate culture completely. This may seem like more of a “nicety” but in reality, matching all of your documents to your own ideals and identity is more important than you might initially think.
- Cross-Platform – Take advantage of this in your mixed platform environment, as it runs equally well on any desktop environment such as Windows or Mac or can be accessed just fine from mobile devices as well. This SaaS model is popular for a reason, and it’s truly not just because it’s a profitable model for the developers. Platform agnosticism like this is only going to grow in importance as time passes.
Pricing
WebCEO offers three plans: Startup, Corporate, Agency Fixed, and Agency Unlimited. The difference is the number of projects and depth of automation. The Startup is very much priced for small business needs, with a stronger focus on the lead generation tools. The prices overall are pretty reasonable, considering the unavoidable need for an SEO solution, even when looking at the costlier plans. |
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